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It's All About Status
A generation ago you were popular if you had 20 friends. You had ‘influence’? if you started fashion trends or were able to get a last minute reservation at the latest “it” restaurant. And while one...
View ArticleHow Will the Class of 2016 Change the World of Marketing?
What’s it like to eat, sleep and breathe technology? AMP asked the Class of 2016 to answer this question at our Future M session. In the time it takes you to read this, they have switched electronic...
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CES 2013: The Connected Everything
Connection /k??nekSH?n/ A relationship in which a person, thing, or idea is linked or associated with something else. The action of linking one thing with another: “connection to the Internet”. We're...
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JT is Ready
1 Social Media Post. 1 Teaser Video. 1 Countdown Clock. Apparently that's all it takes to start a firestorm of conversation online. Of course, it doesn't hurt when that tweet, video and countdown are...
View ArticleWheels up to Austin’?¦ as Soon as the Plane is De-iced
I’ll be honest. Any illusions of my first trip to SXSW did not start off with battling through a blizzard and the associated travel delays. But if there was one constant piece of advice / forewarning I...
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Advertising is Just One Big Game of Poker
Image Source: http://www.etsy.com/shop/Mardelianfarm?ref=seller_info What’s the role of intuition in advertising? That was the question that Nate Silver of @fivethirtyeight was asked to address in an...
View ArticleGenerations and Demographics: We're all the Same. We're all Different.
Two of the panels I enjoyed the most at SXSWi – The Twenty Something Time Machine and Death by Demographics: Killing off your Ad Budget – shared a similar focus (technology’s role in changing the way...
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How to Implement the YouTube ‘One Page’? Redesign
Released in beta in February, YouTube has formally rolled out its new One Channel redesign for all users. The redesign features a number of changes intended to optimize the YouTube experience across...
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New Facebook Insights
In late June, Facebook announced a series of updates to the Facebook insights tool including an overhauled visual aesthetic, access to additional data points and a series of new features that allow...
View ArticleThe Rise of ‘Media’? within Social Media
Enter the board room of most Fortune 500 brands, and there’s a pesky misconception that seems to still be lingering ‘ social media in some capacity is ‘free.’? When pressed, there’s a quick concession...
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